Aaha Nepali Logo & Branding Project

Rebranding for local food company

AahaNepali is Nepal’s marketplace-based e-commerce platform which intends to assist or support the Nepali manufacturer, producer, distributer, retailer to advertise their exclusive Nepal made products within the country.

The logo is designed to capture Nepali identity, expression, and national pride through symbolic elements:

• "Aaha" Hand Gesture Icon – Represents the expressive Nepali way of saying "Wow!", symbolizing excitement, appreciation, and positivity.
• Moon & Sun Icons from Nepal’s Flag – Directly inspired by the national flag, symbolizing Nepal’s heritage, resilience, and cultural significance.
• Brand Colors (Blue & Red) – Aligned with the official colors of Nepal’s flag, reinforcing authenticity and national representation.
The final logo merges these elements to create a distinctive and culturally rich brand identity, celebrating Nepal’s spirit, tradition, and pride.