ASRA Collection Logo & Branding Project

Branding for Female Clothing

ASRA is a Nepal-based female fashion brand that blends modern elegance with cultural sophistication. Focused on quality, comfort, and sustainability, ASRA offers chic, versatile, and empowering clothing for confident women. With a commitment to inclusivity and self-expression, ASRA celebrates the essence of modern Nepalese fashion.

The ASRA logo integrates fashion craftsmanship with branding through a unique typographic design:

• The letter "S" is creatively formed using a thread from a needle on the side, symbolizing precision, craftsmanship, and the art of fashion design.
• The clean and elegant typography maintains a modern yet timeless appeal, aligning with the brand’s sophisticated identity.
• This design reinforces ASRA’s commitment to quality, detail, and the essence of tailored fashion, making it a strong visual representation of the brand.